Critical Discourse Analysis on TV Advertisements for Beauty Products

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Critical Analysis of Women’s Representation in TV Advertisements from a Cultural Studies Perspective

Abstract Through the interpretation of texts, and subsequent creation of social reality, mediated representations are often seen to be presented within the certain of ideological discourses that reflect the existing power structures. The main objective of this paper is to analyze television commercials with an emphasis on gender roles to decode the main elements of a dominant discourse (prefer...

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Critical Discourse Analysis of Hedges and Boosters in Iranian TV Election Debates of Presidential Candidates

To win the attention of the audience, presidential candidates rely on their own rhetorical methods. Hedges and boosters as metadiscourse markers have been the focus of many studies as the communicative strategies enabling speakers to soften the force of utterances or moderate their assertive force. TV news was used as the corpus of this study, whereas most of the previous studies have focused o...

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critical analysis of women’s representation in tv advertisements from a cultural studies perspective

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a critical discourse analysis on media excerpts

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ژورنال

عنوان ژورنال: Indonesian Journal of EFL and Linguistics

سال: 2020

ISSN: 2503-4197,2527-5070

DOI: 10.21462/ijefl.v5i2.316